On most things, I think being a little too tight about brand identity is silly. But I have found one place where it's lax to the point of annoyance. That is, it's too easy for the consumer to be mislead about what they're getting. And what product is that? Pencils, of all things. Yeah, you'd think that there wouldn't be that big a deal with some of the cheapest writing instruments around, but if you're a person who draws a lot (like myself) it's noticable. The thing I notice is that an Eberhard Faber Ebony pencil is a lot better than a Sanford Ebony pencil. But Sanford does make a nice Mirado pencil, however when going back for more Mirados, there's yet another company making pencils by that name. So as a consumer I'm being left uncertain or even mislead about what quality I'm getting. So yeah, it's really annoying.
Also on another tangent, what happened to Bic pens. I can't find 'em at the store. I thought they were a pretty established brand and a staple item in the writing instrument aisle. Sure, sometimes their quality varied, but they were consistent more than not for the cheap price. Now they're not there... I guess if I miss a cheap pen, what would it be like if certain auto companies would disappear if I wanted to see what product they had. (But I wouldn't be in the market for a car, until the stupid economy straightens out so I could get paid "real" money to work instead of the namby-pamby stingy bullshit paying jobs out there right now.)